The hospitality industry is the image of a country.
Hotels, restaurants, and culinary experiences shape a destination's views. The Indonesian Hotel and Restaurant Association (PHRI) is an organization that unites leaders in the Indonesian hotel and restaurant industry to strengthen competitiveness, improve service standards, and encourage sustainable growth in the hospitality industry. With an extensive national network and cross-sector collaboration, PHRI acts as a liaison between industry players, the government, investors, and the global community in building a modern and world-class Indonesian hospitality ecosystem. Shaping the future of Indonesian hospitality.
An Industry That Drives the Economy
Hospitality is one of the main pillars of growth in the tourism sector and the national economy. Through thousands of hotels, restaurants, and culinary businesses in Jakarta and throughout Indonesia, this industry creates millions of jobs and drives the growth of related sectors such as tourism, logistics, agriculture, and the creative economy. PHRI (Indonesian Hotel and Restaurant Association) serves as a strategic platform to strengthen industry collaboration, improve service quality, and ensure that the Indonesian hospitality industry continues to develop sustainably and compete globally.
Jakarta is not just a destination — it is a hospitality experience.
The Indonesian Hotel and Restaurant Association (PHRI) is an organization that focuses on developing and enhancing tourism activities in line with the nation's overall development program. It comprises business owners in the tourism sector with the primary goal of creating a supportive business environment and fostering mutual respect and dignity. PHRI also emphasizes educational institutions in the hospitality, restaurant, tour, travel, and tourism sectors within the DKI Jakarta Province.
You or your company will have access to a nationwide network of hotel and restaurant operators, investors, and industry professionals.
You or your company will have an access to advocacy and representation in discussions with government and regulators.
Opportunities for promotion and engagement within the hospitality ecosystem.
PHRI helps increase the exposure of members' businesses through various industry promotion platforms.
PHRI represents the interests of its members in dialogue with the government, regulators, and policymakers.
PHRI provides an extensive professional network for hospitality industry players throughout Indonesia.
PHRI supports the improvement of human resource competency in the hospitality sector.
PHRI regularly join various activities that bring together hospitality industry players.
Members gain access to a variety of strategic information regarding developments in the hospitality industry.
Accommodation/hospitality service business entities include star and non-star hotels.
Food and beverage service business entities include restaurants, eateries, cafes, bars/taverns.
Tourism educational institutions include higher education institutions in the tourism sector, vocational high schools in the tourism sector.
The industries affiliated with food and catering include hotel and restaurant management, tourism consulting, and tourism media.
Perhimpunan Hotel dan Restoran Indonesia (PHRI) is the national association representing the hotel and restaurant industry in Indonesia.
PHRI serves as a strategic platform that brings together hospitality business leaders, operators, and stakeholders to strengthen industry collaboration, advocate for supportive policies, and advance the development of Indonesia’s hospitality sector.
PHRI acts as the collective voice of Indonesia’s hotel and restaurant industry.
The association works to:
Represent industry interests in policy discussions
Foster collaboration across the hospitality ecosystem
Promote industry standards and professional development
Support the sustainable growth of the hospitality sector
Through these efforts, PHRI contributes to strengthening Indonesia’s position as a leading global tourism destination.
PHRI membership is open to businesses and professionals involved in the hospitality sector, including:
Hotels and resorts
Restaurants and food & beverage businesses
Hospitality operators and management companies
Property developers and investors in hospitality assets
Industry suppliers and service providers
Membership provides access to a nationwide network of hospitality leaders and industry stakeholders.
Membership in PHRI offers strategic advantages to hospitality businesses, including:
Industry Representation
Advocacy and representation in discussions with government and regulators.
Professional Network
Access to a nationwide network of hotel and restaurant operators, investors, and industry professionals.
Industry Intelligence
Insights on market trends, regulatory developments, and hospitality business outlook.
Professional Development
Participation in training programs, seminars, and leadership forums.
Industry Visibility
Opportunities for promotion and engagement within the hospitality ecosystem.
PHRI contributes to the advancement of the hospitality industry through initiatives focused on:
Policy advocacy and industry representation
Development of industry standards and best practices
Capacity building and talent development
Industry collaboration and business networking
Strategic dialogue with public and private sector stakeholders
These initiatives aim to strengthen the competitiveness and sustainability of Indonesia’s hospitality sector.
Yes. PHRI maintains active engagement with government institutions, tourism authorities, and private sector stakeholders to support policies and initiatives that enhance the growth and resilience of the hospitality industry.
PHRI organizes various industry programs designed to foster collaboration and knowledge exchange, including:
Hospitality leadership forums
Industry networking events
Policy dialogue sessions
Training and professional development programs
Industry conferences and seminars
These initiatives offer valuable opportunities for members to interact with industry leaders and decision-makers.
PHRI welcomes collaboration with international hospitality companies, investors, and global industry organizations.
Such partnerships support knowledge exchange, investment opportunities, and the continued development of Indonesia’s hospitality sector within the global tourism landscape.
Companies interested in becoming members can submit an application through the official PHRI website or contact the PHRI office at the national or regional level.
The membership process involves verifying eligibility and registering within the PHRI network.
ASTINDO Jakarta International Travel Exchange (AJITEX) 2026 to support the enhancement of the national tourism ecosystem
